by lynbat on February 18, 2010
The Silicon Valley American Marketing Association is hosting a discussion on Data Feed Optimization as part of an explosive e-commerce marketing plan. If you are in the Palo Alto area and can swing it, you should not miss the Web Strategy Morning Forum.
From the SVAMA event description -
“E-Commerce sales are skyrocketing. Comparison Shopping Engines are the new shopping malls. Window shopping is now Microsoft Windows shopping. Prepare your e-commerce business for what’s next.
Linda Bateman of VerticalRail.com will host a discussion about this dynamic new e-commerce marketing opportunity. Topics include data feed creation, data feed optimization, and formatting feeds for comparison shopping engines such as Google Product Search, NexTag, Shopzilla and Pricegrabber. If you run an e-commerce site and are not optimizing your data feeds in Google Product Search, you’re missing the train. Learn “What’s Next” in this exciting new frontier.”
This event is open to SVAMA member and non members.
Members – $5
Non-Members – $15
When: 26 February 2010
8:00am Networking & Coffee
8:30 to 9:30 Presentation
Where: TIBCO Software Inc., 3303 Hillview Avenue Palo Alto, CA [Google Map]
For more information and to RSVP the event, visit http://www.svama.org/site/event_details/64
Become.com has had their Affinity Index Ranking (AIR™) technology patent approved by the US Patent Office.
That is the news out of the Sunnyvale, California headquarters. It is big too, as Become.com is a fast growing comparison shopping engine who prides itself on this technology. This technology assigns relative rank values to links (web pages) by analyzing quality points in a nodal network.
“Rather than rank pages based on keyword saturation and position, AIR provides the most relevant pages higher positioning while avoiding vulnerability to the artificial Web that such conventional link analysis often falls prey to. ’We are extremely pleased about our patent. AIR technology provides a more intuitive ranking that isn’t spammed through keyword stuffing,’ says Become’s CEO and founder Michael Yang. ‘Our shoppers want relevant product information while comparison shopping on Become.com and AIR delivers it.’ “ - Become.com Press Release
It is a huge advance towards a spam free index, with no keyword stuffing.
What you need to know about Become.com:
Become.com is establishing itself as a player in the comparison shopping engine environment. Become is a classic model CSE that is great for consumer product research and comparison. Become accepts data feeds, FTP uploads and crawls the Web for shopping related pages to identify changes to existing pages. They are a CPC based pricing model with free setup. Minimum bids are required, based on the category your products.
Sign up your online store with Become.com now. Visit https://www.become.com/merchant/SignUp.aspx
