Pay Per Click Fraud Leaves Internet Marketers Looking for Better Solutions

by lynbatMay 15, 2009 Data Feed Optimization

In the New York Times this week, Susanna Hamner relayed some great information to readers about the true effects of click fraud, related to pay per click advertising. In her article, Hamner focuses on the automotive retailer industry and points to a substantial number of advertising pay per clicks that originate in locations where these [...]

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How To Optimize Feeds To Maximize Your Exposure In Shopping Engine Results

by lynbatMay 7, 2009 Comparison Shopping Engines

Following is a great article on the need to maximize your exposure in top CSE’s (Comparison Shopping Engines) using data feed optimization.  One thing, though…  For the novice, this is a great article about what needs to be done but does not explain HOW to make this happen.
Excerpts taken from http://searchengineland.com/how-to-optimize-feeds-to-maximize-your-exposure-in-shopping-engine-results-18505
May 6, 2009 at 1:38pm ET by Arpana Tiwari

Each [...]

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